User Experience Designer

I’m a Lead UX/UI Designer at Mack Weldon, where I lead the design of our e-commerce and digital experiences.

I’ve worked both in-house and at agencies, which has given me a strong perspective on designing for different teams, timelines, and business needs.

I focus on building intuitive, visually refined experiences that are grounded in strategy, ADA compliance and performance.

Shopify wiz with years of experience designing, building, and optimizing e-commerce experiences across multiple brands.

Advanced Figma user, from early concepting to polished UI, design systems, and dev-ready handoff.

Regularly run and evaluate A/B tests using Convert, tying design decisions directly to performance and user behavior.

Comfortable working across the broader extensions (Rebuy, Yotpo, Wunderkind, etc.), collaborating beyond just site assets.

My background is in art and motion, with formal training in animation and film. Storytelling is a core driver of my design process, allowing me to think deeply about details so users encounter fewer questions and less friction.

Once upon a time, I was an assistant animator on an HBO mini-doc that won an Emmy for the animation.

I also had the chance to illustrate for The Beastie Boys Book, a NYT bestseller, collaborating with Ad-Rock and Mike D.